A Relax Gaming concordou com um novo acordo que o venderá para a Bet365.

Como resultado, os clientes da última marca agora receberão acesso ao conteúdo desenvolvido internamente pelo fornecedor, incluindo títulos de slots como Temple Tumble, Snake Arena e Money Train 2.

Além disso, os títulos dos mais de 50 parceiros agregados da Relax Gaming também serão disponibilizados aos clientes Bet365.

Mais importante, porém, este contrato é indicado para aprimorar o perfil do fornecedor de iGaming nas chamadas "jurisdições-chave".

O Bet365 possui uma pegada expansiva e é uma marca reconhecida internacionalmente.Consequentemente, a Relax espera colher a exposição dessa parceria.

The supplier’s Chief Commercial Officer, Nadiya Attard, who was appointed in January, echoed this sentiment, adding: “Naturally, bet365 needs no introduction.

“As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace.”

This deal isn’t anywhere close to being the first between Relax and a major iGaming operator. For example,　in June, the supplier inked a deal with Entain, which marked Relax Gaming’s debut in Spain.

However, this agreement with bet365 is considerably larger in scope, covering multiple markets.

“The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering,” continued Attard.

“As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further.

“I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”

This agreement also comes not long after Relax appointed a new CEO.